{"id":905,"date":"2016-10-11T05:51:17","date_gmt":"2016-10-11T05:51:17","guid":{"rendered":"http:\/\/101psych.com\/?p=905"},"modified":"2016-10-11T05:51:17","modified_gmt":"2016-10-11T05:51:17","slug":"introduction-to-qualitative-research","status":"publish","type":"post","link":"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/11\/introduction-to-qualitative-research\/","title":{"rendered":"Introduction to Qualitative Research"},"content":{"rendered":"<p>Research in psychology can be generally divided in to two major types:<\/p>\n<ol>\n<li>Quantitative<\/li>\n<li>Qualitative<\/li>\n<\/ol>\n<p>To be it simply, quantiative research deals in\u00a0investigating human behaviour by looking at numbers and statistics. Experiments, correlational studies, and meta-analyses are some of the quantitative methods used in Psychology. Quantitative research often tries to investigate cause and effects, or correlations between factors and behaviour.<\/p>\n<p>Qualitative research, on the other hand, is based on the assumption\u00a0that human behaviour is far more complex than to be reduced to numbers. It is not as concerned with\u00a0<em>explaining\u00a0<\/em>human behaviour but more interested describing it. It recognises that there is still value in understanding people&#8217;s subjective experiences of particular phenomena.<\/p>\n<p>There are three major qualitative methods that we&#8217;ll look at:<\/p>\n<ul>\n<li><strong>Observations<\/strong><\/li>\n<li><strong>Case Studies<\/strong><\/li>\n<li><strong>Interviews<\/strong><\/li>\n<\/ul>\n<p>Note that these methods can also be used as part of quantitative methods. Bandura in his famous Bobo Doll Study, for instance, used an observation as part of his experimental design. Famous Case Studies like those of patients with brain damage (e.g. HM, Clive Wearing, etc.) may also use quantitative methods.<\/p>\n<p>The key really is to understand when and why a qualitative approach may be more insightful than a quantitative one, and this is what you&#8217;ll hopefully understand by the end of this unit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research in psychology can be generally divided in to two major types: Quantitative Qualitative To be it simply, quantiative research deals in\u00a0investigating human behaviour by looking at numbers and statistics. Experiments, correlational studies, and meta-analyses are some of the quantitative methods used in Psychology. Quantitative research often tries to investigate cause and effects, or correlations between factors and behaviour. Qualitative &#8230; <\/p>\n<div><a href=\"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/11\/introduction-to-qualitative-research\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,1],"tags":[],"class_list":["post-905","post","type-post","status-publish","format-standard","hentry","category-qualitative-research-methods","category-uncategorized","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introduction to Qualitative Research | The IB Psychology Blog<\/title>\n<meta name=\"description\" content=\"Explore the two major types of psychological research, quantitative and qualitative, and learn when each can provide valuable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/11\/introduction-to-qualitative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Qualitative Research | The IB Psychology Blog\" \/>\n<meta property=\"og:description\" content=\"Explore the two major types of psychological research, quantitative and qualitative, and learn when each can provide valuable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/11\/introduction-to-qualitative-research\/\" \/>\n<meta property=\"og:site_name\" content=\"The IB Psychology Blog\" \/>\n<meta property=\"article:publisher\" 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