{"id":793,"date":"2016-10-04T04:52:37","date_gmt":"2016-10-04T04:52:37","guid":{"rendered":"http:\/\/101psych.com\/?p=793"},"modified":"2016-10-04T04:52:37","modified_gmt":"2016-10-04T04:52:37","slug":"why-do-people-conform","status":"publish","type":"post","link":"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/04\/why-do-people-conform\/","title":{"rendered":"Why do people conform? (Normative and Informational Influence)"},"content":{"rendered":"

It’s not essential that you know about normative and informational social influence for this course, but it might help you understand the factors influencing conformity better if you do.<\/strong><\/em><\/p>\n

One explanation for conformity proposed by social psychologists is normative social influence. <\/strong>This means that we alter our behaviour to fit in with the group because we have a natural desire to be liked and accepted. Humans are generally social animals and when looking at this from an evolutionary perspective it makes sense.<\/p>\n

We haven\u2019t always been at the top of the food chain \u2013 we are not the fastest, fiercest or strongest animal. But two things have helped us get to the top of the food chain and to thrive as a species: our brains and our friends. Through cooperating and working as a group humans can be more successful than they could be independently. This may have been more relevant for our ancient hunter-gatherer ancestors than it is for modern society.<\/p>\n

Nevertheless, conformity does make for a harmonious society that can be beneficial for all group members. Thinking back to what you\u2019ve already learnt about cultural dimensions, it is interesting to ask to what extent culture may influence conformity and if some cultures are typically more conformist than others \u2013 we\u2019ll get to this later in the chapter.<\/p>\n

Another explanation for conformity is informational social influence<\/strong>. This is the effect of an individual not trusting their own judgement or the information they have available and so they rely on others\u2019 judgements to inform their own.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not essential that you know about normative and informational social influence for this course, but it might help you understand the factors influencing conformity better if you do. One explanation for conformity proposed by social psychologists is normative social influence. This means that we alter our behaviour to fit in with the group because we have a natural desire … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-793","post","type-post","status-publish","format-standard","hentry","category-uncategorized","no-post-thumbnail"],"yoast_head":"\nWhy do people conform? (Normative and Informational Influence) | The IB Psychology Blog<\/title>\n<meta name=\"description\" content=\"Discover the two main reasons why humans conform: normative social influence and informational social influence. 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Jump to... IB's Example SAQs Practice SAQs Revision Tips Some Examples Study Tips Teacher Tips The Topics The short answer questions (SAQs) in Paper 1, Section A are based on the three approaches. You will be asked\u00a0two\u00a0SAQs. One\u2026","rel":"","context":"In "Assessment (IB)"","block_context":{"text":"Assessment (IB)","link":"https:\/\/www.themantic-education.com\/ibpsych\/category\/assessment-ib\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2026\/02\/soc-saqs.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2026\/02\/soc-saqs.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2026\/02\/soc-saqs.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2026\/02\/soc-saqs.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2026\/02\/soc-saqs.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":12011,"url":"https:\/\/www.themantic-education.com\/ibpsych\/2019\/04\/23\/exam-question-bank-paper-1-sociocultural-approach\/","url_meta":{"origin":793,"position":4},"title":"Exam Question Bank: Paper 1: Sociocultural Approach","author":"Travis Dixon","date":"04\/23\/2019","format":false,"excerpt":"Disclaimer: These questions are not IB \"official\" questions and are written with our best guess as to what the probable exam questions may look like. Therefore, not every\u00a0possible question is covered. Read More: IB Psychology Exam Question Banks Paper 1: Biological approach (Link) Paper 1: Cognitive approach (Link) Paper 1:\u2026","rel":"","context":"In "Assessment (IB)"","block_context":{"text":"Assessment (IB)","link":"https:\/\/www.themantic-education.com\/ibpsych\/category\/assessment-ib\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2019\/04\/bigstock-Huge-Armored-Door-In-The-Banki-285200929-2.jpg?fit=900%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2019\/04\/bigstock-Huge-Armored-Door-In-The-Banki-285200929-2.jpg?fit=900%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2019\/04\/bigstock-Huge-Armored-Door-In-The-Banki-285200929-2.jpg?fit=900%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2019\/04\/bigstock-Huge-Armored-Door-In-The-Banki-285200929-2.jpg?fit=900%2C900&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":814,"url":"https:\/\/www.themantic-education.com\/ibpsych\/2016\/10\/04\/key-study-bond-and-smith-1996\/","url_meta":{"origin":793,"position":5},"title":"Key Study: Conformity rates across cultures (Bond and Smith, 1996)","author":"Travis Dixon","date":"10\/04\/2016","format":false,"excerpt":"There has been a lot of research into the role that culture might play in conformity. In Bond and Smith's article\u00a0\u00a0they review\u00a0many different studies that have investigated this idea. However, they found methodological flaws with these studies when trying to use them to make conclusions about social and cultural influences\u2026","rel":"","context":"In "Social and Cultural Psychology"","block_context":{"text":"Social and Cultural Psychology","link":"https:\/\/www.themantic-education.com\/ibpsych\/category\/social-and-cultural-psychology\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2017\/12\/bigstock-168822320.jpg?fit=900%2C572&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2017\/12\/bigstock-168822320.jpg?fit=900%2C572&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2017\/12\/bigstock-168822320.jpg?fit=900%2C572&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.themantic-education.com\/ibpsych\/wp-content\/uploads\/sites\/3\/2017\/12\/bigstock-168822320.jpg?fit=900%2C572&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themantic-education.com\/ibpsych\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}