Social Identity Theory: An Introduction

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Tajfel an Turner developed Social Identity Theory (SIT) in the 1960s and 70s. Essentially, it’s a theory that attempts to explain inter-group conflict, including prejudice and discrimination between two groups. Does your behaviour change when you’re in a group? Think about how you might act differently when spending time with your family, and with your friends. Is your self-esteem and self-identity …

What is Social Identity Theory?

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The following is a description of Tajfel and Turner’s SIT, which could also be a model answer for an exam question: “Describe Social Identity Theory”  What is Social Identity Theory? Social Identity Theory (SIT) is a theory proposed by Tajfel and Turner that attempts to explain intergroup behaviour, and in particular, conflict. The theory was an elaboration on Sherif’s Realistic …

Key Study: Piliavin (1969) – Field Experiment

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In this video you might see some factors that influence bystanderism. But as these aren’t published studies, we can’t use these as evidence so following the video is a study that we can use as evidence. [youtube https://www.youtube.com/watch?v=z4S1LLrSzVE]   What factors can you see influencing bystanderism the following field experiment by Piliavin’s? Background Information Much of Darley and Latane’s research into …

Key Study: Conformity rates across cultures (Bond and Smith, 1996)

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There has been a lot of research into the role that culture might play in conformity. In Bond and Smith’s article  they review many different studies that have investigated this idea. However, they found methodological flaws with these studies when trying to use them to make conclusions about social and cultural influences on conformity. So they decided to conduct a meta-analysis of …